Extend brand reach with IMDb’s What to Watch app sponsorships
October 26, 2022
What launched?
The IMDb What to Watch app offers Fire TV customers a selection of simple and fun mini-games to help the whole household answer “what should we watch tonight?”. Each interactive mini-game provides a different enjoyable way for an individual or group of any size to determine what they would like to watch.
The IMDb What to Watch app launched a sponsorship of the “Quick Draw Challenge” game. This allows advertisers to align with gamified, thematic recommendations for movies or shows. The sponsorship includes advertiser branding and options for both non-entertainment and entertainment brands.
Why is it important?
Advertisers now have the opportunity to reach audiences during key decision making moments by aligning with fun, interactive mini-games that aim to solve user indecisiveness when it comes to selecting content:
- Help drive content discoverability
- Align with relevant film and TV content categories (i.e., travel, fashion, food, etc.)
- Help increase brand favorability by owning fun, interactive moments for the whole household via native sponsorships
Where do I access it?
- The IMDb What to Watch app on Fire TV
Who can use it?
- Managed service
Where is it available?
- US
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