Launch announcement

We’ve added hours of day for schedule-based budget rules for Sponsored Ads campaigns. Now you can set up budget rules that increase budget at specific times of day. This is in addition to specific days of the week and specific date ranges currently offered as schedules for budget rules.

You can now support campaign budget coverage at specific times of the day by setting up budget rules with hours of day granularity. You can also utilize new hourly performance reporting to find the times of day that your campaigns are performing best, and set rules for those time periods to help boost performance.

Who can use it?

• Sponsored Ads advertisers

Budget rules help you plan budget changes in advance so you can spend less time making manual adjustments. Advertisers can use budget rules to reduce the likelihood of campaigns running out of budget, especially during peak days, times, or holiday events. You can set up budget rules with hours of day schedules using the Amazon Ads console or the Amazon Ads API.