Discover regional growth opportunities on Amazon DSP with Geographic insights and activation

What launched?

Geographic insights and activation (GIA) empowers advertisers to uncover and act on regional growth opportunities using Amazon's first-party retail insights and their own geographic signals. Through an intuitive map interface, advertisers can visualize their brand's performance against category benchmarks across different regions. With one click, they can activate smart location groups that automatically adjust bids to reach customers in areas of opportunity, such as regions with low brand penetration. For enterprise advertisers using Amazon Marketing Cloud (AMC), GIA offers additional flexibility to combine their own geographic data with Amazon's retail insights, creating custom strategies that align with their specific business goals.

The new map visualization helps you understand your brands performance against the category and activate your location optimization based on those insights.

Why is it important?

For advertisers, driving new-to-brand growth is vital for long-term success, but identifying and engaging new audiences effectively remains a significant challenge. Many brands lack the signal-driven insights needed to pinpoint untapped regions to reach these audiences at scale. GIA solves this challenge by combining Amazon's robust retail insights with advertisers' own geographic signals. Whether breaking into new territories or strengthening presence in established markets, GIA provides the essential tools needed for advertisers to expand reach strategically and drive measurable business growth.

Where is the feature available?

Who can use it?

• Self Service Advertisers on Amazon DSP who are also using Amazon Marketing Cloud

Where do I access it?

• Amazon Marketing Cloud, Amazon DSP

API specific

You can also access GIA through our APIs