Launch announcement
Get greater transparency for your Freevee campaigns with Content Genre and Content Rating reporting
January 08, 2024
What launched?
For streaming TV ad-impressions delivered on Freevee, we have expanded our traffic reporting to add content transparency reports in downloadable reports. Advertisers can now see which Content Genre and Content Rating their ad impressions were delivered on. Advertisers can already use Content Genre, and Content Rating during planning and campaign settings. These reports provide advertisers a closed loop feedback with their campaign settings and media plans.
Genre and Rating traffic reporting now available in ADSP downloadable reports.
Why is it important?
As advertisers transition their budgets from linear TV to digital media like streaming TV, content signals provide them greater visibility into their investments. Advertisers can now assess if their ads were contextually relevant and use the reporting data to plan their future media investments and adjust their campaign settings.
Where is the feature available?
- North America: United States
Who can use it?
- Managed service
- Self-service