Advertisers in France, Italy and Spain can now use Fire TV to reach new audiences
June 4, 2021
Fire TV makes it easy to stream the best in entertainment by providing simple and fast access to great movies and TV shows. In 2020, Fire TV exceeded 50 million monthly active users worldwide, and in France, Italy and Spain the total hours consumed on Fire TV increased by over 265%.1 Beginning today, brands in France, Italy and Spain can advertise on Fire TV to help reach and connect with this highly engaged audience to drive more effective advertising results.
Fire TV advertising is optimized for the in-home entertainment experience, giving brands the opportunity to reach customers as they browse and discover new entertainment. Advertisements on Fire TV look native to the television within Fire TV’s new user experience. Brands can promote content discovery and views, and drive app installs, rentals, purchases and channel subscriptions, which supports brand building across the customer journey from awareness, to consideration and reengagement.
Why advertise on Fire TV?
Cord-cutting, or cancelling cable or satellite subscription services, continues to gather momentum in Europe. There are now over 14.8mm over-the-top users in France, 20mm in Spain and 24.5mm in Italy.2 With billions of hours of content streamed every month3, Fire TV can help advertisers reach an incremental audience whose behaviors have shifted away from traditional cable viewing.
Which solutions are available in France, Italy and Spain?
Brands in France, Italy and Spain can now advertise on the home screen of Fire TV. Eligible advertisers can choose from two native placements: in-line banners and sponsored tiles. In-line banners appear as selectable rows on the home page of Fire TV, and sponsored tiles placements are within the row, and enable promotion of content titles and apps. Advertisers can link to multiple destinations types, including product detail pages or Fire TV landing pages, giving them the ability to select the option that best supports their business objectives.
It is quick and easy to get started advertising with Fire TV. Once registered for a managed account, eligible advertisers can quickly begin submitting placements.
More information on advertising with Fire TV can be found here.
1. Amazon internal data 2020, compared to 2019.
2. Italy: Kantar Media TGI. Survey; Italy TSSP. Fieldwork period: May 1st 2019 to April 1st 2020; Spain: eMarketer, Spain, Sept 2020. France: Kantar Media TGI. Survey; France TSSP. Fieldwork period: May 1st 2019 to April 1st 2020.
3. Amazon internal data 2020