Launch announcement

Fire TV display ads launch Screensaver in France, Germany, Italy, Spain, and United Kingdom

March 6, 2023

What launched?

Fire TV app developers, Prime Video Channels, Prime Video Direct publishers, and film distributors can now run display advertising campaigns on Screensaver placement on Fire TV in France, Germany, Italy, Spain, and the United Kingdom. These full-screen ad placements appear on the Fire TV home screen following a period of inactivity, allowing customers to discover new subscriptions and pieces of content that they might not have otherwise considered.

display ads Screensaver placement on Fire TV

Advertisers can now run display ads on Screensaver placement on Fire TV

Why is it important?

With the launch of Screensaver, advertisers in these markets now have the opportunity to run advertising campaigns to drive awareness and consideration for their promoted content.

  • Drive content discoverability
  • Reach relevant audiences
  • Create campaigns quickly

Where is the feature available?

  • Europe: Germany, Spain, France, Italy, United Kingdom

Who can use it?

  • Fire TV display ads are available to Fire TV app developers, Prime Video channels, Prime Video direct publishers, and film distributors.

Where do I access it?

  • Advertising console