Financial services audiences are now available

June 21, 2022

What launched?

We have released two new predictive audiences in Amazon DSP: the “In-Market for Auto Insurance” audience and the “In-Market for Life Insurance” audience. These audiences are comprised of shoppers with a high propensity to purchase auto insurance or life insurance, based on Amazon shopping signals.

Why is it important?

Having audiences that are built to cater to these insurance products will: 1) allow advertisers to more effectively plan for their acquisition campaigns, 2) help decrease the cost per acquisition, and 3) simplify the task of setting up campaigns by allowing advertisers to use more relevant audiences.

Where is the feature available?

  • North America: United States

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

  • Amazon DSP