Launch announcement

Beginning November 1, advertisers running new and existing online video ad campaigns in Amazon DSP will benefit from additional Amazon first-party supply across Echo Show, Fire TV, IMDb, and Twitch. Advertisers who have selected any Amazon or third-party inventory source for their online video ad campaign will automatically have all eligible Amazon inventory sources included.

This change comes following improvements to our machine learning models and the previous launch of video ad inventory across IMDb (WW) and Twitch (WW).

This auto-selection will happen in a phased manner and eligibility will be governed by ad policy and creative requirements specific to each inventory source. Advertisers have the option to proactively opt-out of this automatic inventory expansion if they choose by reaching out to a Programmatic Solution Consultant or Ad Support via Contact us in Support center.

Prior to this update, advertisers had to manually select Amazon inventory sources for their online video ad campaigns. Enabling automatic inventory optimization takes out the guesswork, simplifies campaign management, and frees up valuable time and resources, all while giving advertisers the opportunity to connect with a wider audience. This change also provides the ability to maintain control over ad placements and benefit from intelligent optimization strategies that can help achieve campaign goals more effectively.

• Managed service
• Self-service
• Amazon DSP

• Amazon DSP