Estimated Kindle Edition Normalized Pages Royalties

November 17, 2020

What launched?

To help authors better measure the impact ads are having on their Kindle eBooks enrolled in Kindle Unlimited, we’ve added estimated Kindle Edition Normalized Pages (KENP) Royalties to your performance dashboard. This metric estimates the royalties attributed to your Sponsored Products campaigns from customers who borrow your book from Kindle Unlimited or Kindle Owners’ Lending Library.

Why is it important?

At this time, estimated Kindle Edition Normalized Pages (KENP) Royalties is available to KDP authors advertising in the US, CA, UK, DE, FR, IT, ES, and AU. Keep in mind that this metric is an estimate. If the reporting date range includes days before the KDP Select Global Fund is announced, we will use the previous month’s KENP rate to estimate the royalties.

To view estimated KENP Royalties in your dashboards, use the column picker to customize each of your dashboards and display the metric, with data reported as of July 15, 2020. You can also view KENP Read (the estimated number of normalized pages attributed to your Sponsored Products campaigns) in addition to royalties when customizing your dashboard columns.

So what exactly does KENP Royalties tell you? Let’s say a customer clicks a Sponsored Product ad featuring your Kindle eBook and then borrows it through Kindle Unlimited. If the customer reads 120 normalized pages on day 1, we’ll attribute associated royalties to day 1 within your campaign dashboard and downloadable reports. If the customer reads the rest of your book—let’s say 100 pages—on day 2, we’ll report associated royalties on day 2.

Learn more about the new metric on our help page for more info.

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North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP


  • KDP authors
  • Channels

  • Advertising console