October 25, 2023

Create deals with Twitch premium preferred deals now generally available globally in Amazon DSP

Announced at unBoxed 2023

What launched?

Twitch premium preferred deals is now generally available via Amazon DSP for self-service advertisers globally. The launch of Twitch premium preferred deals enhances programmatic Twitch video buying solutions by introducing a new non-guaranteed inventory tier that fits seamlessly between Twitch guaranteed and open marketplace buying in terms of pricing and inventory priority. Twitch premium preferred deals also enables advertisers to leverage popular Twitch contextual targeting solutions via Amazon DSP whether through a broad run of twitch buy to maximize reach or a more tailored approach through any one of a number of Twitch contextual collections, such as, popular gaming content, lifestyle, or gaming genre audiences.

Why is it important?

Twitch premium preferred deals enhance the buying experience by giving advertisers the certainty in pricing they desire as well as delivery priority over open auction, without having to pay the additional premium for guaranteed delivery. Premium preferred deals also allow advertisers to maintain flexibility in delivery - like being able to take advantage when Twitch supply or viewership increases, such as in the case of high-engagement events - that is not available in a fully guaranteed product. Additionally, Twitch premium preferred deals allows advertisers to leverage contextual targeting solutions across Twitch through Amazon DSP for the first time, allowing advertisers to build campaigns with contextual targeting solutions that help drive awareness and lift with the most relevant and engaged audiences on Twitch for your brand.

Where do I access it?

  • Amazon DSP

Who can use it?

  • Amazon DSP self-service advertisers

Where is it available?

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • SE
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • JP