Launch announcement
Engage users near desired locations with radius targeting
October 24, 2025
What launched?
A new location targeting option enables advertisers to define key locations using an address, business name, point of interest, latitude-longitude coordinates, or map pin location and choose how far to run ads from those locations. Each line item can have up to 1000 locations with radii up to 100 miles/kilometers.
Activate radius targeting by selecting the Radius radio button in the Location targeting widget.
Target an address
Target a point of interest (The Spheres)
Target a business by name (Whole Foods)
Note: Coverage of business names varies by location
Target a city
Target a zip code
Target using latitude longitude coordinates. Both Decimal Degrees (47.6157, -122.3421) and Degrees, Minutes, Seconds (47°36′56.6208″N 122°20′31.52688″W) formats are supported.
Notes:
1. The coordinates may be converted to a different format and/or an address by the search results box.
2. To protect user privacy, the coordinates will be rounded or truncated if they are too precise.
3. In the screenshot, the search result was not selected (in order to show the converted results) so the radial area is not displayed.
Pick locations on the map using the Pin tool. The button to activate it is the in the upper right corner below the expand map button.
Target and exclude multiple locations with different radial sizes to create custom shapes for reaching customers. Areas may fully or partially overlap each other.
Why is it important?
Advertisers can now market to customers near specific locations that matter to their business. This prevents wasting ad dollars on people who are too far away and unlikely to become customers.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Israel, Egypt, Turkey, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
- Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore
Who can use it?
Advertisers, Agencies