Budget rules now available in Amazon advertising console globally
Advertisers can now set campaign budgets in advance using two types of budget rules for Sponsored Products. Budget rules help reduce manual effort spent on adjusting budgets. You can set budget rules for specific dates and shopping events.
Two types of budget rules:
Budget rules allows you to automatically increase budgets based on a selected time frame to help prevent campaigns from going out-of-budget and reduces missed opportunities due to insufficient budgets. For schedule-based rules, you can choose from Amazon recommended shopping events (ex: Valentine’s day or Prime Day), or you can select a custom time period with daily or weekly recurrence.
- Improved sales opportunity: You can use budget rules to help ensure that high performing campaigns do not run out-of-budget. This helps reduce missed opportunity and helps improve the chance of receiving additional clicks and sales.
- Budget recommendations: During shopping events, we will provide recommended budgets based on historical shopping activities. Using event recommendations can help ensure your campaigns have sufficient budgets for important shopping events.
- Plan budgets in advance: Setting budget rules helps you plan and set campaign budgets in advance for holiday and sales events.
- Reduce manual effort: You can save time by setting budget rules that automatically increase campaign budgets for strategic events instead of manually adjusting campaigns.