DoubleVerify - custom contextual
November 16, 2020
Amazon DSP now supports DoubleVerify’s (DV) custom contextual targeting product. This feature is available worldwide for standard display, mobile app, and video line items running on third-party supply sources. By enabling pre-bid targeting, you can contextually target supply based on DV’s categorization.
Why is it important?
DoubleVerify’s custom contextual targeting solution enables advertisers to leverage DV’s ontological (relationship between set of categories or concepts) and brand safety expertise to drive more effective contextual campaigns. DV supports contextual categories that reach Interactive Advertising Bureau (IAB) Tier 1 and Tier 2 categories, behavioral supplemental categories, seasonal categories, and customized brand-specific categories.