Direct Access to AMC for Sponsored Ads Advertisers

What launched?

Amazon Marketing Cloud (AMC) now provides instant, self-service access for sponsored ads advertisers directly within their Amazon Ads account. This capability enables advertisers to leverage AMC's sophisticated analytics suite immediately upon logging in, without requiring partner or representative intervention. Through an enhanced interface featuring no-code templates and AI-powered assistance, advertisers can quickly analyze campaign performance and create high-intent audiences that improve advertising relevance and effectiveness.

Sponsored Ads advertisers can now access AMC directly within the Ads Console

Why is it important?

This enhancement dramatically reduces time-to-access for sponsored ads advertisers, enabling them to leverage AMC's advanced analytics capabilities within seconds rather than days or weeks. By eliminating traditional onboarding barriers while maintaining AMC's sophisticated capabilities, advertisers can more quickly identify optimization opportunities and implement data-driven improvements to their sponsored ads campaigns.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
• Middle East: Israel, Egypt, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
• Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore

Who can use it?

• Sponsored Ads Advertisers

Where do I access it?

• Advertising console
• Access AMC in the left hand navigation bar, under Measurement & Reporting