Launch announcement
Deepen your understanding of your Brand Store via new metrics
February 14, 2024
What launched?
We’ve launched three new metrics on the Brand Stores Insights dashboard. You can now view your store’s average bounce rate, average dwell time, and new-to-Store visitors.
See your store’s avg. dwell time, avg. bounce rate, and new-to-Store visitors
See the trends over time
Measure by date or at store page or determine your best performing pages.
Why is it important?
Understanding how shoppers interact with your brand store and its different pages is important if you want to optimize your store’s performance. The bounce rate indicates how often shoppers are leaving your store without interacting. The average dwell time indicates how long shoppers are staying on your store and its individual pages. Finally, the new-to-store visitors metric indicates how many new visitors you’re attracting to your store.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Turkey
- Middle East: Egypt, Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, India, Japan, Singapore
Who can use it?
- Managed service
- Self-service
- Registered sellers
- Vendors
Where do I access it?
- Advertising console
- Amazon Ads API
API specific
- For full technical details, please read here.