Identify the right creative for an upcoming brand campaign with Creative Testing

January 30, 2023

What's launching?

With this release, you can now create, schedule, and view results of Creative Testing surveys on the Studies page of Amazon DSP. Creative Testing helps you choose the right image or video to include in their upcoming brand campaigns by providing insights into what resonates best with your key audiences. You can run surveys to identify the most appealing image or copy for a specific campaign, or you can use the test to inform general branding direction such as messaging tone and visual style.

Why is it important?

1. Optimize campaigns and measure results: Use Creative Testing to find the right creative for an upcoming campaign, then measure active campaign performance with an Amazon Brand Lift study to gauge whether your ads are driving a lift in marketing objectives like brand awareness or purchase intent.

2. Discover the impact of your creatives: Understand the reactions, preferences, and perceptions that your image or video ads evoke.

Creative Testing experience

Where do I access it?

  • From the Studies page of Amazon DSP

Who can use it?

  • Self-service

Where is it available?

North America
  • US

To create, manage, and retrieve results for their Audience Research studies, please use the following endpoints:

  • Create: POST /dsp/measurement/studies/creativeTesting
  • Update: PUT /dsp/measurement/studies/creativeTesting/{studyId}
  • Get: GET /dsp/measurement/studies/creativeTesting
  • Get Result: GET /dsp/measurement/studies/creativeTesting/{studyId}/result

Learn more about the Creative Testing APIs in our technical documentation.

Learn to navigate Creative Testing with our new free training course: Optimize your marketing with research studies