Creative assets expands to new countries

September 16, 2021

What launched?

We have expanded “creative assets” internationally to BR, NL, ES, IN, AU, SG, UK, DE, FR, IT, UAE, and JP. With “creative assets”, advertisers can now store, organize, and reuse brand content (logos, images). Files can be uploaded directly from your computer or by connecting to Google Drive, Dropbox, or OneDrive.

Why is it important?

Advertisers can quickly and easily build ad creatives and connect with customers by using brand content stored in “creative assets.” You can search, sort and filter by name, tag, or product to find assets easily and quickly for reuse at one central location in Amazon Ads and on Amazon shopping pages. Search results can be further narrowed by filtering and sorting by asset types (logo, custom, or product image), upload date, file format, file size, dimension, moderation status, and more. You can also find assets that were previously used in Sponsored Brands campaigns and Stores. When building Sponsored Brands campaigns and Stores pages, you can access creative assets directly in the builder, allowing you to select and use brand content without leaving the page.

Where is the feature available?

  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, Japan, India, Singapore

Who can use it?

  • Vendors
  • Sellers
  • Kindle Direct Publishers

Where do I access it?

  • Advertising console