Launch announcement
Alexa+ tests entertainment content discovery through conversational AI
October 25, 2025
What launched?
Following the exciting announcement about Alexa+ our next-generation conversational AI assistant, Amazon is launching Entertainment Ads, a new display advertising format on Echo Show devices that seamlessly integrates sponsored content into entertainment-related voice queries. When customers ask Alexa about entertainment content (e.g., "show me comedy movies"), they'll see organic results alongside a sponsored tile from Prime Video Channel partners, creating a natural discovery experience. Customers can engage with the ads through voice and touch and subscribe to Prime Video Channels directly on their Echo Show devices. Starting at launch, Alexa will be automatically included as an inventory source alongside Fire TV for all new Sponsored Tile line items created through the existing subscription bundle package.
Conversational Sponsored Tiles Ads
Why is it important?
Following the exciting announcement about Alexa+ our next-generation conversational AI assistant, Conversational Entertainment Ads present a seamless expansion opportunity for Prime Video Channel advertisers' Sponsored Tile campaigns from just Fire TV to Alexa devices, requiring no additional setup, or creative development. This expansion connects advertisers with millions of Echo Show users during highly relevant entertainment discovery moments through both touch and voice interactions, creating incremental subscription opportunities when customers actively seek content; maximizing advertisers' customer acquisition efforts through a single unified solution.
Where is the feature available?
- North America: United States
Who can use it?
- Managed service