Launch announcement
Amazon Ads Campaign Optimization and Amazon Ads Advanced Retail Certifications launch on the learning console
June 30, 2023
What launched?
We launched two new advanced certifications: The Amazon Ads Advanced Retail Certification and the Amazon Ads Campaign Optimization Certification help experienced advertisers and partners build and validate expertise. The Amazon Ads Campaign Optimization Certification covers best practices, such as how Sponsored ds and Amazon DSP products together can help drive impact. The Amazon Ads Advanced Retail Certification dives deep on retail-readiness strategies to more effectively manage online commerce operations and advertising campaigns on Amazon.com. Both certifications are available for free on the learning console, and feature a series of curated, advanced training courses, followed by a certification assessment to validate expertise. Certified practitioners can showcase their completion badge on social media to let clients, colleagues, and employers know that Amazon Ads has validated their expertise.
Why is it important?
The Amazon Ads Campaign Optimization Certification offers a curated learning path that helps customers analyze reporting and use optimization insights to make strategic campaign adjustments to improve their sponsored ads and Amazon DSP campaigns. Meanwhile, the Amazon Ads Advanced Retail Certification is made up of various products, tools, and strategies including; A+ content, product detail pages, Seller Central, Vendor Central, Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), or Merchant Fulfilled Network (MFN), API integrations, Audience Insights Premium (AIP), Audience Planning Tool (APT), Amazon Brand Analytics, and more. With the Advanced Retail Certification partners will learn how to navigate and apply these various products, tools, and strategies to optimize their clients’ retail campaigns.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Turkey, Ireland, Luxembourg, Finland, Norway, Denmark, Austria, Belgium, Switzerland
- Middle East: Saudi Arabia, United Arab Emirates, Egypt, Bahrain, Kuwait, Israel, Morocco
- Asia Pacific: Australia, India, Japan, New Zealand, Singapore
Who can use it?
Anyone can enroll in these new advanced certifications on the learning console. However, the Amazon Ads Campaign Optimization Certification is best suited for hands-on practitioners, such as retail media specialists and campaign managers, who build and manage diverse campaigns across their portfolio. The Amazon Ads Advanced Retail Certification is best suited for experienced practitioners with prior knowledge of managing online retail operations and advertising campaigns on Amazon.com.
Where do I access it?
You can access the certifications for free on the learning console: Amazon Ads Campaign Optimization Certification and Amazon Ads Advanced Retail Certification. You can sign up for the learning console using the email and password you use to manage your Amazon Ads campaigns or you can create a new Amazon account.