Launch announcement

German advertisers can now measure brand marketing impact using Amazon Brand Lift

June 15, 2023

What launched?

German advertisers can now measure upper and mid-funnel Amazon Ads campaigns with Amazon Brand Lift, joining advertisers in the United States, United Kingdom, and Canada where Amazon Brand Lift was previously available.

Why is it important?

Amazon Brand Lift is an insightful and privacy-safe way for advertisers to quantify the impact of upper and mid-funnel campaigns. With participation of the sizable, representative, and engaged Amazon Shopper Panel community, Amazon Brand Lift helps provide objective and concrete measurement results. The reporting provides insights such as how much an advertiser’s campaign has impacted the percentage of respondents who report being aware of a brand or interested in purchasing from a brand.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, United Kingdom

Who can use it?

  • Managed service
  • Self-service

Where do I access it?