Brand management self-service console launch

June 30, 2021

What launched?

Advertisers can now review and manage brands in their advertising account. This can be done by selecting Brands from the Access and Settings menu from the self-service console. From there, you can add brands you own/represent and remove misclassified brands from your account. Any changes made to the brands under your account will impact product selection, advertising attribution, and reporting across all current and future advertising campaigns.

Why is it important?

Accurate advertising account to brand mappings helps ensure access controls on brand-level reports, better tracking of advertising performance, improved product selection experience, and precise measurement of ad-campaign effectiveness through accurate attribution of metrics such as total purchases.

Learn more about brand management.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: United Kingdom, Germany, France, Italy, Spain, Netherlands
  • Middle East: United Arab Emirates, Saudi Arabia
  • Asia Pacific: Japan, India, Australia, Singapore

Who can use it?

  • Vendors

Where do I access it?

  • Advertising console