New ways for shoppers to follow brands on Amazon
October 26, 2021
We’ve expanded Brand Follow to make it easier for shoppers to follow their favorite brands in Amazon’s store. To follow a brand, shoppers can simply hit the ‘Follow’ button, which has been included as an every-day part of the shopping experience –across Stores, Posts, and Amazon Live. To stay connected with brands, shoppers may now see deals from brands they follow when they visit the Amazon homepage.
Why is it important?
Brand Follow helps foster long-term, loyal connections between Amazon shoppers and the brands they love. Today, there are more than 20 million Follow relationships between shoppers and brands in our store. Brand Follow offers customers another way to tailor their Amazon shopping experience, for example, shoppers can get mobile notifications when a brand is about to stream on Amazon Live, and now may see deals from brands they follow on their Amazon homepage. We will continue to create more experiences that showcase products and content to a brand's followers throughout the shopping journey on Amazon.
Where is the feature available?
- North America: United States
Who can use it?
- All brands that have a Store on Amazon will automatically be enrolled in Brand Follow. Stores are available for sellers enrolled in Amazon Brand Registry, vendors, and agencies
Where do I access it?
- Follower Count is available within Store Insights and Posts Publisher