Case study
Using interactive audio ads to increase branded searches
Launch announcement
March 24, 2023
We are now expanding the existing branded experiences with Alexa offering to make it available in open beta. Branded experiences with Alexa are like apps that can be discovered through Amazon ad-supported streaming content from any Alexa-enabled device, including Echo smart speakers and Fire TV. These immersive, unique experiences help ad-supported audiences discover brands through voice, screen-tap, or remote in a deeper and more tailored way, letting them learn more about brands, interact with exclusive brand content, or even shop for products, and much more.
Now as an open beta, Amazon Ads is making it easier for customers to proactively interact with the brands they love using their voice, screen-tap, or remote via Alexa-enabled devices, while also helping brands engage audiences in creative ways in the connected home. Amazon Ads also offers full creative and production support in order to help brands deliver the right campaign messages that are unique to their brand objectives.
Watch a short demo of the customer experience: