Bid strategies for Amazon DSP self-service orders

You can now choose a bid strategy for newly created orders in the Amazon DSP.

You can choose either "While spending full budget, maximize performance" or “Maximize performance”. If you choose “While spending full budget, maximize performance”, the Amazon DSP bidding algorithms give first priority to budget delivery and second priority to campaign performance. This has been the default bid strategy for current orders. If you choose "Maximize performance", the Amazon DSP bidding algorithms give priority to campaign performance. When using this bid strategy, you should monitor and adjust your bid amounts for best performance and budget delivery. Click here to learn more about how to utilize these bid strategies.