Launch announcement
Authors including ACX creators can now advertise audiobooks
August 28, 2026
What launched?
Authors including ACX creators can now advertise their audiobooks with Sponsored Products and Sponsored Brands ads in the US. Before this change, authors could only advertise digital and print format book ASINs. To begin advertising, authors need to first claim their pen name in their author central account.
Why is it important?
Sponsored ads can help boost visibility and drive sales of your audiobooks with ads that appear on Amazon store and beyond. Including audiobooks in new and existing ad campaigns alongside digital and print book formats help shoppers discover your titles in their preferred format. Adding all formats of your book in your campaign also helps you track cross-format sales — when a shopper clicks one format but purchases another, that sale appears in your campaign reporting. To evaluate how advertising is helping drive awareness and sales of your campaigns you can track metrics such as impressions, clicks, attributed conversions etc.
Where is the feature available?
- North America: United States
Who can use it?
- Authors
API specific
Author advertisers can now advertise Audible title ASINs with Sponsored Products and Sponsored Brands ads in US along with their other digital and print book formats.