Real-time interactive forecasting widget for the audio program

May 31, 2022

What launched?

When booking or editing an audio (non-guaranteed) line on Amazon DSP, self-service US advertisers can now view available impressions and spend forecast based on their line targeting settings via the real-time interactive forecasting widget.

Audio ad line on Amazon DSP

Why is it important?

The forecasting widget experience replaces the current forecast page experience. The current forecasting page experience is disconnected from the booking experience as it requires an additional page visit to view the forecast; he end results is an overall increase in booking workflow time and a tedious experience for customers. The interactive forecasting widget is designed to float on the right hand side of the line item page and enables advertisers to adjust their line settings and immediately view the impact to impressions and available spend; thus increasing visibility and reducing booking workflow time.

Where is the feature available?

  • North America: United States

Who can use it?

  • Self-service

Where do I access it?

  • Amazon DSP