Audiences filter sub-categorization

10 May 2021

What launched?

Sub-categorization filtering of audiences is now available in the Audiences tab in the Amazon DSP. This will enable you to discover relevant audiences with refined filtering. For example, you can now filter audiences for entertainment sub-category in In-market. You can access the sub-categories of the filters by clicking on the expand button next to the category name.

Why is it important?

Sub-categorization allows you to explore a sub-set of audiences in those categories without relevant search terms. For example, you can select the demographic -> household filter and view a refined list of applicable audiences. Filter sub-categorization is available in all locales where Amazon DSP is available.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: United Kingdom, Germany, France, Italy, Spain, Netherlands
  • Middle East: United Arab Emirates, Saudi Arabia
  • Asia Pacific: India, Australia, Japan

Who can use it?

  • Self-service
  • Managed service

Where do I access it?

  • Amazon DSP