Launch announcement
Easily identify your audience segments across multiple different countries
November 04, 2025
What launched?
In-market (multi-country) audiences have cross-country support that helps advertisers to use consistent audience definitions across multiple countries, e.g. the same audience selection may work across many countries. This launch also includes new support for Belgium, Egypt, South Africa and Poland. This enhancement streamlines campaign management by providing a single, standardized way to reach relevant audiences across different countries.
In Audience tab you can now see ‘In-market (multi-country)‘ audiences available in additional countries, when they are available.
Why is it important?
Global advertisers can now execute multi-country selection of behavioral audiences with greater ease and efficiency. The unified approach simplifies audience discovery and management while respecting local policies and privacy regulations. This helps reduce operational complexity when running campaigns across multiple countries.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore
Who can use it?
- Managed Service
- Self-Service advertisers