Audience Research now available to help optimize marketing strategies

January 30, 2023

What launched?

Advertisers can now design, launch, and view reporting of Audience Research studies from within the Amazon DSP console and through the Amazon Ads API. Audience Research helps advertisers quickly source feedback from relevant personas to optimize their messaging before campaigns launch or to guide general marketing strategy. Audience Research is powered by the Amazon Shopper Panel, an invitation-only, opt-in program where participants can earn monthly rewards by choosing to share receipts from purchases made outside of or complete short surveys from within a standalone mobile app.

Why is it important?

Audience Research is an easy way for advertisers to source reliable, survey-based feedback directly from their most relevant audiences. Audience Research surveys help advertisers understand the perceptions, preferences, and shopping behaviors, of the same audiences anywhere they spend their time, with their Amazon Ads campaigns.

Audience Research experience

Where do I access it?

  • Amazon DSP
  • Amazon Ads API

Who can use it?

  • Self-service

Where is it available?

North America
  • US

To create, manage, and retrieve results for their Audience Research studies, please use the following endpoints:

  • Create: POST /dsp/measurement/studies/audienceResearch
  • Update: PUT /dsp/measurement/studies/audienceResearch/{studyId}
  • Get: GET /dsp/measurement/studies/audienceResearch
  • Get Result: GET /dsp/measurement/studies/audienceResearch/{studyId}/result

Learn more about the Audience Research APIs in our technical documentation.

Learn to navigate Audience Research with our new free training course: Optimize your marketing with research studies

You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback