Audience detail pages for third-party and Amazon audiences

May 25, 2021

What launched?

Advertisers can now view any Amazon or third-party audience’s details, such as status, data provider, forecasted impressions, forecasted reach, categorization, and pricing, by clicking on the audience’s name from the Audiences tab. This functionality is already available for custom-built and advertiser audiences.

Why is it important?

Advertisers can use audience details to learn more about the audience and to decide whether they’d like to include the audience in their campaigns. For example, an advertiser may click on a third-party audience that they are unfamiliar with and use the details on the data provider, pricing, and etc. to determine whether to add the audience to a line item. Audience detail pages are available in all the locales where Amazon DSP is available.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: United Kingdom, Germany, France, Italy, Spain, Netherlands
  • Middle East: United Arab Emirates, Saudi Arabia
  • Asia Pacific: India, Australia, Japan

Who can use it?

  • Self-service
  • Managed service

Where do I access it?

  • Amazon DSP