Launch announcement

Advertise Audible books with Sponsored Products

October 4, 2022

What launched?

Vendors, including book publishers, can now advertise their Audible books with Sponsored Products in the US. Before this change, only eBook and print format book ASINs could be advertised in Sponsored Products campaigns.

Why is it important?

Vendors can now boost the visibility of their Audible titles with Sponsored Products along with their other book formats, such as eBook and print books. Sponsored Products help advertisers build awareness and connect readers to their books with ads that appear in Amazon shopping results.

Where is the feature available?

  • North America: United States

Who can use it?

  • Vendors, including book publishers

Where do I access it?

  • Advertising console