Launch announcement

Advertise Audible titles with Sponsored Products

April 6, 2023

What launched?

Vendors, including book publishers, can now advertise their Audible titles with Sponsored Products in Australia, Canada, France, Germany, Italy, Japan, Spain and the United Kingdom. Before this change, only eBook and print format book ASINs could be advertised in Sponsored Products campaigns in these countries. Audible Sponsored Products advertising for vendors became available in the United States in October 2022.

Why is it important?

Vendors can now help boost the visibility of their Audible titles with Sponsored Products along with their other book formats, such as eBook and print books. Sponsored Products help advertisers build awareness and connect readers to their books with ads that appear in Amazon shopping results.

Where is the feature available?

  • North America: Canada
  • Europe: Germany, Spain, France, Italy, United Kingdom
  • Asia Pacific: Australia, Japan

Who can use it?

  • Vendors, including book publishers

Where do I access it?

  • Amazon Ads console