Launch announcement

We have evolved the moderation approach from creative level to asset level. This change will reduce the time to resolve a rejected creative by providing granular moderation results for individual assets within a standard display creative.

Moderation of Amazon DSP creatives consists of a few stages. This launch breaks the content moderation stage into two steps:

If a customer creates a standard display creative with multiple assets, and one or more of the assets is rejected by moderation, the new experience will be as follows:

1. In the data table, the status of this creative will be shown as “Not approved.” If a user hovers over the escalation mark, a window will pop up warning “There are issues with the creatives settings and/or assets.”


Asset-level rejection issue can be found in data table

2. When the user clicks “View Full Details,” a flyover will slide out from the right showing issues both at the creative level (e.g click-through destination) and asset level.


View details in flyover panel in data table

3. A user will be directed to the creative form upon clicking the rejected creative. The top of the form will display a summary of all the rejection reasons, including asset-related reasons.


Asset-level rejection reasons on the top of the creative form

4. In the Assets Card, each defective asset will be flagged, along withthe reason why it was not approved.


Asset-level rejection reasons next to the asset card

5. Users can remove and/or replace the defective assets and save the creative again. This creative will be re-submitted for moderation. If the replaced assets pass the moderation, the creative will be approved and sent for line-item moderation.

Since its launch, standard display has incentivized traders to double the sizes of assets in a campaign because of the ease-of-use, which directly improves campaign delivery. However, standard display also sees a higher rejection rates and longer time to resolve a rejection compared with single-asset creatives, because standard display is only moderated at the creative level. If one asset in a creative doesn’t meet the standard, the whole creative will be labeled as rejected, but advertisers don’t have visibility into which specific assets led to the rejection.

We are developing a multi-phase roadmap to evolve the approach for content moderation. The first phase is asset-level moderation. In this phase, each asset will become an individual task for moderators and will be labeled with a separate moderation result. Therefore, customers can identify defective asset(s) and take action accordingly. Any approved asset can be reused in another creative without being moderated again, shortening the turnaround time.

• Amazon DSP self-service customers

• Amazon DSP