Launch announcement
Resolve creative rejections faster with asset-level moderation in Amazon DSP
April 01, 2024
What launched?
We have evolved the moderation approach from creative level to asset level. This change will reduce the time to resolve a rejected creative by providing granular moderation results for individual assets within a standard display creative.
Moderation of Amazon DSP creatives consists of a few stages. This launch breaks the content moderation stage into two steps:
Amazon DSP ad moderation workflow
If a customer creates a standard display creative with multiple assets, and one or more of the assets is rejected by moderation, the new experience will be as follows:
- In the data table, the status of this creative will be shown as “Not approved.” If a user hovers over the escalation mark, a window will pop up warning “There are issues with the creatives settings and/or assets.”
- When the user clicks “View Full Details,” a flyover will slide out from the right showing issues both at the creative level (e.g click-through destination) and asset level.
- A user will be directed to the creative form upon clicking the rejected creative. The top of the form will display a summary of all the rejection reasons, including asset-related reasons.
- In the Assets Card, each defective asset will be flagged, along withthe reason why it was not approved.
- Users can remove and/or replace the defective assets and save the creative again. This creative will be re-submitted for moderation. If the replaced assets pass the moderation, the creative will be approved and sent for line-item moderation.
Asset-level rejection issue can be found in data table
View details in flyover panel in data table
Asset-level rejection reasons on the top of the creative form
Asset-level rejection reasons next to the asset card
Why is it important?
Since its launch, standard display has incentivized traders to double the sizes of assets in a campaign because of the ease-of-use, which directly improves campaign delivery. However, standard display also sees a higher rejection rates and longer time to resolve a rejection compared with single-asset creatives, because standard display is only moderated at the creative level. If one asset in a creative doesn’t meet the standard, the whole creative will be labeled as rejected, but advertisers don’t have visibility into which specific assets led to the rejection.
We are developing a multi-phase roadmap to evolve the approach for content moderation. The first phase is asset-level moderation. In this phase, each asset will become an individual task for moderators and will be labeled with a separate moderation result. Therefore, customers can identify defective asset(s) and take action accordingly. Any approved asset can be reused in another creative without being moderated again, shortening the turnaround time.
Roadmap to evolve the content moderation approach
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Belgium, Luxembourg, Ireland, Finland, Norway, Denmark, Austria, Switzerland, Turkey, Poland
- Middle East: Saudi Arabia, United Arab Emirates, Bahrain, Kuwait, Israel, Morocco, Egypt
- Asia Pacific: Australia, India, Japan, New Zealand, Singapore, China
Who can use it?
- Amazon DSP self-service customers
Where do I access it?
- Amazon DSP