June 6, 2023
Sponsored Brands is extending the Attributed Purchases report to publishers on Amazon Ads. Book publishers can now see an ASIN-level performance breakdown of their Sponsored Brands campaigns. This report is enabled for Sponsored Brands campaigns created after 02/11/2023.
Reporting at the ASIN level adds an additional layer of granularity which helps advertisers measure the impact and profitability of each individual promoted title or product in Sponsored Brands campaigns. This report can be used to see which book sales the Sponsored Brands ads are driving, surface new advertising opportunities, and see which products are engaging readers. The report can be utilized to optimize performance of campaigns by adjusting the creatives and landing page used in the campaign based on the product-level performance available in this report. Note: Book products don't have brand halo expansion.
Some additional benefits:
- Top selling vs least selling attributed ASINs - Advertisers are now able to identify top selling ASINs attributed to their ad campaigns. With this information advertisers can optimize their campaigns to drive additional exposure to those, and maximize performance.
- Attributed purchases trends over time - Advertisers can generate the report in a daily grain or aggregated level. This information will allow them to identify attribution trends over time and for particular ASINs.
- Book Publishers
- Amazon Ads console