Instructional queries now available in Amazon Marketing Cloud

October 26, 2021

What launched?

Advertisers can now access the Instructional Query Library in the Amazon Marketing Cloud (AMC) web-based UI. The library is a repository of SQL queries that can be directly utilized or customized by AMC users for common measurement and analytics use cases. Each instructional query contains business context, usage instruction, and query result interpretation guidance. Examples of instructional queries range from those that address typical measurement use cases such as path to conversion, to technical queries that teach advertisers how to filter text fields using regular expressions.

Why is it important?

AMC users can use Instructional Query Library to jump start query building, instead of writing queries from scratch. This helps advertisers to onboard AMC more easily and execute measurement tasks faster. Queries in the Instructional Query Library do not need to be used in their entirety. AMC users can always customize the queries they select to accommodate their unique needs. Instructional Query Library also helps to inspire advertisers to explore new measurement topics in AMC by demonstrating various use cases possible.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, Japan, India

Who can use it?

  • Registered Amazon Marketing Cloud users

Where do I access it?

  • Amazon Marketing Cloud web-based UI