The reach you need, without hidden fees available now via Amazon Publisher Direct

October 26, 2022

What launched?

Amazon Publisher Direct: the reach you need, without hidden fees. Amazon Publisher Direct (APD) provides Amazon’s buyers with direct access to thousands of premium video, display and audio publishers around the world. APD helps bring buyers and sellers closer together to deliver a simple and fully transparent supply chain. This multi-channel direct premium reach is available globally and at scale providing advertisers access to over 1 billion monthly audience reach.1 We’re proud to be working with publishers in North America, Europe, Asia, South America and Australia. Buying third-party inventory via APD unlocks access to over 2+ trillion viewable ad opportunities2, as well as enables direct, programmatic access to ad-supported content on Prime Video Channels.

Connect with an Amazon Ads account executive to learn more about options to help achieve your advertising goals with Amazon Publisher Direct.

1 Audience reach calculation based on potential bids and estimated unduplicated multi-channel reach, Amazon internal, September 2022. Analysis does not guarantee future results.
2 Amazon internal, September 2022. Analysis does not guarantee future results.

Why is it important?

Amazon Publisher Direct (APD) translates into real-world benefits for marketers and advertisers starting with premium scale across top video, display and audio publishers. This is the same high quality reach that Amazon’s digital marketing teams buy for our own marketing campaigns with Amazon’s brands. APD unlocks your direct access to engage your desired audience across premium, third-party inventory. APD also provides transparency through our dedicated reporting API allowing visibility into exactly where your ads are delivering and how much you’re paying.

Where is it available?

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • UK
Asia Pacific
  • AU
  • JP

Where do I access it?

Who can use it?

  • Managed service
  • Self-service

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