Amazon Marketing Cloud (beta)

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and dedicated cloud-based environment in which advertisers can easily perform analytics across multiple, pseudonymized datasets to generate aggregated reports. Inputs can include an advertiser’s own datasets, as well as their Amazon Ads campaign events such as impressions, clicks, and conversions.

AMC reports can help with campaign measurement, audience refinement, supply optimization, and more, enabling advertisers to make more informed decisions about their cross-channel marketing investments.

Read more on our blog.