Private marketplace (PMP) deal troubleshooting
November 1, 2020
Advertisers can now troubleshoot delivery issues of deals using the deals detail page.
Why is it important?
You can find this page by selecting a deal in the Deals page. You can view all line items associated with a deal, reasons why line items did not bid, and the percentage of the deal’s bid requests affected for each reason. You can also increase the bid rate of the deal by modifying line item settings based on the reason of missed bid opportunities. With this launch, you can now analyze under-delivering deals and take corrective actions to increase delivery.