Streamline campaign planning with new forecasting experience in Amazon DSP

What launched?

Amazon DSP introduces a new forecasting experience that brings comprehensive order-level forecasting capabilities directly to the order-line page. Self-service advertisers can now access supply availability forecasts, performance KPI predictions, and make real-time budget modifications all in one location.

Why is it important?

Prior to this release, advertisers struggled with operational friction when evaluating campaigns, requiring navigation between multiple interfaces for forecasting and optimization. The new release introduces integrated forecasting capabilities directly within the order-line page, allowing real-time modifications to flight budgets and details from a single interface. This enhancement empowers ADSP users to maximize campaign performance through faster, data-driven decisions, setting a new standard for operational excellence in digital advertising.

What is the experience?

ADSP users now see a new forecast card on order line page during pre-flight (i.e. before the order has spent any budget).

This changes the previous status quo where the page only had empty cards in pre-flight state.

The card lets you view supply, delivery, and end-of-flight performance forecasts at a order-flight level granularity.

The card is actionable giving you the ability to edit their budget from the same experience without having to go back to order-settings page.

You can also add a new flight and extend line dates in the data table directly from this new card to view updated forecasts.

The experience let's you save your new budget and flight settings without navigating to order settings page.

Upon clicking the “Apply changes” button you see a new modal up that shows the change made, and expected impact.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Israel, Egypt, Turkey, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
• Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore

Who can use it?

• Self-service advertisers

Where do I access it?

• UI - ADSP Self Service