Launch announcement

New updates to the industry standard report on Amazon DSP

July 26, 2023

What launched?

Amazon DSP IMDb properties and Amazon Publisher Services (APS) has received Media Rating Council (MRC) accreditation. This accreditation is for measurement of display begin to render impressions, and click-throughs (reported gross and net of general invalid traffic) within desktop, mobile, web, and mobile in-app environments, as reported within the industry standard custom report template (CRT).

Why is it important?

The Industry Standard CRT is an offline report that offers advertisers the option of using breakdowns such as device type, environment type, and the measurement source. Advertisers have an option to configure their report for impressions that adhere to MRC's begin to render definition. All other reporting outside the Industry Standard CRT and its filters should be considered unaccredited for MRC accreditation purposes.

Industry Standard Report and its breakdowns

Industry Standard Report and its breakdowns

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Switzerland, Austria, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
  • Asia Pacific: Australia, India, Japan, Singapore, New Zealand, China

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

  • Amazon DSP