Launch announcement

Amazon DSP launches historical record of campaign changes

October 20, 2022

What launched?

Amazon DSP change history UI feature launched across all Amazon DSP supported locales. This feature enables customers to transparently connect changes to observed performance variations.

Page view of the order change history in Amazon DSP

Page view of the order change history

Why is it important?

Amazon DSP customers will have access to the historical record of changes to a campaign to better pinpoint root causes of changes to delivery and performance. This can represent positive changes to be applied elsewhere and opportunistic changes to prevent recurrence.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

  • Amazon DSP
You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback