Advertisers can now measure brand marketing impact using Amazon Brand Lift (beta)
Advertisers can now design, launch, and view reporting of Amazon Brand Lift studies from within the Amazon DSP console via self-service. Amazon Brand Lift helps advertisers quantify how their Amazon Ads campaigns are driving marketing objectives such as awareness, purchase intent, and ad recall. Amazon Brand Lift is powered by the Amazon Shopper Panel, an invitation-only, opt-in program where participants can earn monthly rewards by choosing to share receipts from purchases made outside of Amazon.com or complete short surveys from within a standalone mobile app.
Why is it important?
Amazon Brand Lift is an easy, insightful, and privacy-safe way for advertisers to quantify the impact of upper and mid-funnel campaigns. With participation of the sizable, representative, and engaged Amazon Shopper Panel community, Amazon Brand Lift helps provide objective and concrete measurement results. The reporting provides insights such as how much an advertiser’s campaign has impacted the percentage of respondents who report being aware of a brand or interested in purchasing from a brand.
Watch the 3-minute demo on how to set up Amazon Brand Lift studies and interpret study results (available in English only).
Where is the feature available?
- North America: United States
Who can use it?
- Managed service
Where do I access it?
- Amazon DSP
- Amazon Advertising API