April 9, 2021
The new Amazon Attribution Products Report helps you understand how your non-Amazon marketing campaigns, across channels including paid and organic search, social, email, video, and display, impact shopping activity and sales for your products on Amazon. It offers a comprehensive view of sales activity, including performance across promoted products (those selected during measurement set up) and brand halo products (any other products within the same brand) as a result of non-Amazon marketing.
The Amazon Attribution Products Report helps advertisers using Amazon Attribution access three benefits:
“We’ve been using Amazon Attribution (beta) to help drive growth for our brands for more than a year. Now, with the release of the new Products Report, we’re thrilled to have product-level insights for our non-Amazon media. It allows us to look at campaign performance holistically and calculate profitability accurately, so we can further optimize our marketing strategies to ensure we’re meeting our growth goals across our brands.”
- Brandon Hendrix, SVP of Marketing at Thrasio
If you haven’t already, you can register for Amazon Attribution here.
For advertisers already accessing Amazon Attribution measurement through the self-service console, log in to the console, visit the Report Center, and select the Products Report to view product-level insights for your non-Amazon campaigns.
Note: The Amazon Attribution Products Report is only available to advertisers accessing measurement through the self-service console at this time.