Amazon Attribution (beta) launches new product-level reporting

April 9, 2021

What launched?

The new Amazon Attribution Products Reports helps you understand how your non-Amazon marketing campaigns, across channels including paid and organic search, social, email, video, and display, impact shopping activity and sales for your products on Amazon. It offers a comprehensive view of sales activity, including performance across promoted products (those selected during measurement set up) and brand halo products (any other products within the same brand) as a result of non-Amazon marketing.

Why is it important?

The Amazon Attribution Products Reports helps advertisers using Amazon Attribution access three benefits:

  • Uncover new advertising opportunities to help drive growth
    Learn which products shoppers choose to purchase after clicking through your non-Amazon campaigns to inform new marketing strategies, including opportunities to re-market and cross-sell or promote new products.
  • Better gauge business impact of your non-Amazon strategies
    Combine product-level performance with your retail information to help ensure your marketing campaigns lead to positive return on investment and help drive business growth.
  • Get a comprehensive view of your brand’s performance on Amazon
    Review insights alongside your other retail and advertising reports to understand your products’ performance holistically.

“We’ve been using Amazon Attribution (beta) to help drive growth for our brands for more than a year. Now, with the release of the new Products Reports, we’re thrilled to have product-level insights for our non-Amazon media. It allows us to look at campaign performance holistically and calculate profitability accurately, so we can further optimize our marketing strategies to ensure we’re meeting our growth goals across our brands.”

- Brandon Hendrix, SVP of Marketing at Thrasio

How to get started?

If you haven’t already, you can register for the advertising console.

Sign in to the console, visit the Reports tab, and select the Products Reports to view product-level insights for your non-Amazon campaigns.

Note: The Amazon Attribution Products Report is only available to advertisers accessing measurement through the self-service console at this time.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, Spain, France, Italy, United Kingdom

Who can use it?

  • Vendors
  • Sellers registered in Amazon Brand Registry

Where do I access it?

  • Amazon advertising console