Launch announcement
Amazon Ads and Canva are simplifying workflows for creators with their new app
October 21, 2024
What launched?
Amazon and Canva have collaborated to launch the Amazon Ads app on Canva . With the Amazon Ads app on Canva, Amazon advertising workflows have been simplified with creators in mind. Advertisers can benefit from a direct connection to their creative assets library to pull in their advertiser content on demand, and edit using the Canva functionality they know and love. And when their design is complete, advertisers can leverage real-time policy checks and publish directly back to their creative assets library, to get to market sooner, with fewer revisions.
Press play to see the app in action
Connect to your Amazon Ads account from Canva. Click the ‘Amazon Ads’ app icon at the bottom of the navigation bar. Then connect your Amazon Ads account. If you do not have any Amazon Ads account, connect a regular Amazon.com account for Guest mode access to real-time policy checks.
Access your assets on demand. Select the Amazon Ads account for which you want to design. Search for existing advertiser content in the selected advertiser profile by looking up tags, names or ASINs.
Drag and drop your content using Canva's familiar design tools and helpful templates.
Apply real-time policy checks. Upload your asset and click ‘Check Design’. Fix any policy violations flagged to improve the compliance of your ad.
Export and publish your asset back to Amazon.
Why is it important?
By creating a direct connection between Canva and advertiser’s Amazon creative assets library, we are connecting advertisers from one of their preferred design tools to a central location within Amazon advertising used to store, organize and re-use advertiser content across Sponsored Brands, Sponsored Display, Posts, Stores, and certain Amazon DSP templates. Consequently this means saving time, simplifying the process, and helping creatives to work more efficiently.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Anyone with a Canva account and an Amazon Ads account or Amazon.com account, can use this app.
Where do I access it?
- The Amazon Ads app on Canva is accessible from within the Canva marketplace. Sign up or sign in to your Canva account on https://www.canva.com, navigate to ‘Apps’ , and search for ‘Amazon Ads’. This app is accessible worldwide, except for the China region.
- Links to use: Amazon Ads app on Canva landing page and Amazon Ads creative templates