April 3, 2023
Sizmek Ad Suite is pleased to unveil its new identity as Amazon Ad Server, offering brands and agencies worldwide new visual experiences and connections to Amazon’s range of audiences and ad tech solutions.
Read performance metrics with visual analytics.
Easily customize dynamic creatives for a range of formats.
Configure report deliveries of campaign insights. The information included in the image above is fictitious which is presented for illustrative purposes only. Actual results may vary.
An important link in the Amazon Ad tech stack, Amazon Ad Server can help power dynamic creative optimization using Amazon Audiences, which also inform campaign performance and ad delivery insights through Amazon Marketing Cloud (AMC). By bringing Amazon Ad Server’s breadth of cross-media analytics into AMC, users can achieve advanced insights about their audiences and sales to help optimize their Amazon DSP campaign strategy.
In addition to configuring insight-driven campaigns and building dynamic creatives for global audiences, Amazon Ad Server supports frequency and reach metrics powered by machine learning models. Users also have access to expert customer service teams operating across the globe.
- Amazon Ad Server is available to advertisers globally including vendors and sellers, and offers both industry-recognized managed-service and self-service. Amazon Ad Server may be accessed from the Amazon Ads website.