Launch announcement

Alexa Native Ads launched Alexa as an Amazon Mobile Display supply source in Amazon DSP. Advertisers who sell on Amazon will now see Alexa as an additional inventory supply that is checked by default for Amazon Mobile Display line items. Amazon DSP self-service advertisers utilizing Responsive eCommerce (REC) creative templates will have the opportunity to reach incremental customers seamlessly.

Alexa device ad placement

Alexa is the first device ad placement to integrate with a standard template used by desktop and mobile advertisers. Their ads will seamlessly extend to the Alexa Home Screen display ad on eligible Echo Show devices, requiring no modification during campaign creation. This allows advertisers to connect with several relevant customers within their connected homes, driving brand awareness as well as performance objectives. Ads will seamlessly extend to the Alexa Home Screen display ad on eligible Echo Show devices, requiring no modification during campaign creation, assuming all other requirements are met.

• Self-service

• Amazon DSP