Launch announcement

Advertise Audible titles with Sponsored Brands

February 20, 2024

What launched?

Vendors, including book publishers, can now advertise their Audible titles with Sponsored Brands in Australia, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States. Before this change, only eBook and print format book ASINs could be advertised in Sponsored Brands campaigns in these countries. Audible Sponsored Products advertising for vendors became available worldwide in April 2023.

Why is it important?

Vendors can now elevate the visibility of their Audible titles by leveraging Sponsored Brands along with their other book formats, such as eBook and print books. Sponsored Brands help advertisers build awareness and engage readers with ads that surface in Amazon shopping results.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, Spain, France, Italy, United Kingdom
  • Asia Pacific: Australia, Japan

Who can use it?

  • Vendors, including book publishers

Where do I access it?

  • Amazon ads console