Authors with traditionally published titles can now advertise in the US
March 10, 2022
What launched?
Authors with traditionally published titles can now advertise eligible books on Amazon in the US with sponsored ads. To begin advertising, authors need to claim their books in their author central account. When registering or signing into Amazon Ads, they will be able to advertise with Sponsored Products, Sponsored Brands, and Lockscreen ads.
Why is it important?
With this launch, you can leverage Amazon’s suite of self-service advertising solutions to promote your full catalog of books to help engage existing readers, build brand awareness, reach new audiences, and drive sales. In just a few minutes, you can create a campaign, even if you've never advertised before.
Where is the feature available?
- North America: United States
Who can use it?
- Authors
Where do I access it?
- Advertising console